Geomarketing in practice - Achieving market optimization through spatial analysis

Introduction: What is geomarketing? Components: 1. Geomarketing software: Analizing and visualyzing customers, turnover and sales territories 2. Geomarketing maps and market data: Realizing potential by building on a solid foundation 3. Geomarketing consultancy: Profiting from the professionals’ know-how Applications 1. Marketing: Analyzing customers and target groups 2. Controlling and sales territory planning: Target lucrative sales regions 3. Branch network optimization, location and expansion planning: Laying the groundwork for success and growth Checklists

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